Burger King Corporate Social Responsibility

Assignment Corporate genial Responsibility (CSR) refers the ethical principle that a person or an organization should be accountable for how Its acts might affect the corporeal environment and the general public dobber, D. & Fahy, J. , 2009). Nowadays, CSR platform Is a global trend, which Is encouraged by the government. It also helps the company in partnership and investment opportunities. On the other hand, CSR computer programme burn enhance the companys Image In the consumers views. It would be very effective In a competitive market.And furthermore, CSR programme can Improve he productivity and overthrow the producing cost for the company. For these reasons, all kinds of business cause began to focus on their CSR programme as responding to the sociality concerns In various ways. Burger King stomach (BKC) Is a global chain of ground beef fast food restaurants. 3K Is founded In 1954 by James McLamore and David Edgerton. In the end of 2012, It has a total of 12,700 outle ts In 73 countnes. Recently, BKC has proclivity arnved to Vietnam. BKC Is located In Hanoi, Da Nang, and Ho Chi Minh City.However, BKC does not seem to offer up a good market drive here. BKC has installed several CSR programmes in other countries yet not in Vietnam yet. To implement a CSR programme is a way ot marketing it to Vietnamese society. The problem in Vietnam market is Vietnamese mountain are not used to tast food due to cultivation differences. They also care a handle about their looks, their healthy, especially obesity problem. concourse in ages of 16-35 are the main customer target of BKC, However, the rate of obesity of people in these ages is increasing rapidly.